The Creatives Room

Carfished

Brand: Turo · Agency: L&C · Year: 2023 · Category: Commercials · Medium: video

The visual style is bright and clean with a slightly desaturated, contemporary feel, employing naturalistic lighting to create an approachable and relatable atmosphere. Compositions often feature dynamic two-shots for character interactions and wider shots to showcase a variety of car models. The mood is lighthearted and comedic, emphasizing moments of awkwardness and eventual relief, with diverse casting reflecting a broad customer base.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Carfished - L&C - 2023 | The Creatives Room