The Creatives Room

Caramelo

Brand: Pedigree · Agency: Almap BBDO São Paulo · Year: 2025 · Category: Case Studies · Medium: video

This case study video combines footage from a purpose-built 'Caramelo Dog Show' with user-generated-style clips of owners and their pets. The dog show sequences are formally shot, featuring mixed-breed dogs on judging pedestals. These are blended with celebrity interview footage, shots of the rebranded Pedigree packaging, and clean, text-based motion graphics outlining the campaign's narrative and results.

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Caramelo - Almap BBDO São Paulo - 2025 | The Creatives Room