The Creatives Room

Caption With Intention

Brand: Chicago Hearing Society · Agency: VMLPR · Year: 2025 · Category: Case Studies · Medium: video

Dark, near-black frame built to look like a video-editing timeline interface, with Buzz Lightyear from Toy Story shown mid-shot inside the editing canvas beside a waveform readout and a small "Buzz Lightyear" name label at upper right. A white "CI" mark and the wordmark "Caption with Intention" run across the lower third. A styled caption reads "Star Command come in, do you read me?" with the words picked out in yellow and red.

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Caption With Intention - VMLPR - 2025 | The Creatives Room