The Creatives Room

Can't Unsee It

Brand: Kraft Heinz · Agency: Rethink · Year: 2023 · Category: Case Studies · Medium: video

A campaign case-study board on black headed "KETCHUP & MUSTARD & DEADPOOL & WOLVERINE - CAN'T UNSEE IT" with the Heinz logo. Left side shows a red Deadpool figure and yellow Wolverine figure beside a red Heinz Tomato Ketchup bottle and a yellow Heinz Mustard bottle matched to the characters' colours. Lower panels hold small campaign stills, white and red performance stats (255%, 12%, 505%) and press pull-quotes.

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Can't Unsee It - Rethink - 2023 | The Creatives Room