The Creatives Room

Can't Touch This

Brand: Cheetos · Agency: Goodby Silverstein · Year: 2021 · Category: Commercials · Medium: video

The visual aesthetic is bright and vivid, utilizing a warm colour palette with an emphasis on the vibrant orange of Cheetos. Lighting is natural and high-key, creating a clean, unfussy look that serves the comedic tone. Compositions are varied, ranging from close-ups on the product and characters' reactions to wider shots establishing humorous situations. The mood is overwhelmingly joyful and lighthearted, relying on expressive casting and physical comedy to evoke a sense of shared, relatable amusement.

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Can't Touch This - Goodby Silverstein - 2021 | The Creatives Room