The Creatives Room

Can an alphabet preserve a culture?

Brand: Microsoft · Year: 2021 · Category: Case Studies · Medium: video

Two young girls in headscarves - one black, one navy patterned - sit close together at a laptop in a room with rough grey-beige walls. Warm, naturalistic documentary lighting. The Microsoft four-square logo sits top-left; large lilac text reads "Keeping culture alive"; a dark teal banner across the bottom holds white text "Microsoft Unlocked".

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Can an alphabet preserve a culture? - 2021 | The Creatives Room