The Creatives Room

Calle

Brand: Oxxo Telcel · Year: 2023 · Category: Commercials · Medium: video

Warm, cinematic street photography capturing authentic moments across vibrant Mexican neighborhoods. The palette balances rich, sun-drenched golden hour tones with saturated streetlights and practical neon glows from Oxxo storefronts. Composition utilizes a mix of intimate hand-held portraiture and dynamic, wide tracking camera movements that immerse the viewer in the energy of the urban landscape. The mood is authentic, energetic, and deeply rooted in everyday community identity.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Calle - 2023 | The Creatives Room