The Creatives Room

Call Of Discounts

Brand: Mercado Livre · Agency: graphene by ipg · Year: 2025 · Category: Case Studies · Medium: video

A photoreal scene styled after a military first-person-shooter game - a sunlit, war-damaged European street with rubble, park benches and a distant soldier. Centre frame sits a tan mid-century armchair next to a floating in-game shop card showing the same chair, a yellow "ARMCHAIR 42% OFF" tag, a "BUY NOW" button and the Mercado Livre logo. Bold white "CALL OF DISCOUNTS" title spans the top. Warm daylight, muted browns and greys.

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Call Of Discounts - graphene by ipg - 2025 | The Creatives Room