The Creatives Room

California Dune

Brand: Rivian · Category: Commercials · Medium: video

An extreme dust cloud in hot orange and rust tones fills nearly the entire frame, kicked up by a vehicle's rear tires; only the truck's tail-light strip and the 'RIVIAN' wordmark cut through the plume at the right edge. Warm, low, golden-hour light saturates the sand particles; no people or landscape are visible -- the shot is essentially abstract, all texture and motion.

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California Dune | The Creatives Room