The Creatives Room

Buying a Volkswagen from an old lady...

Brand: Volkswagen · Agency: Deutsch LA · Year: 2011 · Category: Commercials · Medium: video

The visual aesthetic is bright and clean with a natural, inviting colour palette and soft, even lighting that emphasizes the suburban setting. Compositions are generally medium shots, focusing on the expressive faces and interactions of the characters. The mood is warmly comedic and intimate, relying on the charming performance of the elderly woman and the reactions of the potential buyer to evoke a sense of relatable, lighthearted humor and trust in the brand.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Buying a Volkswagen from an old lady... - Deutsch LA - 2011 | The Creatives Room