The Creatives Room

BUTCHERED by Anish Kapoor

Brand: Greenpeace · Agency: Greenpeace · Year: 2021 · Category: Commercials · Medium: video

A lone offshore platform stands in open grey-blue sea under a hazy, flat sky, its upper deck marked with an orange 'SKIFF' sign. Two small figures in red and dark gear hang from ropes on the framework beneath the deck. The cool, desaturated palette and wide, static framing convey scale and isolation, with a white two-line caption reading 'We willfully blind ourselves.'

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

BUTCHERED by Anish Kapoor - Greenpeace - 2021 | The Creatives Room