The Creatives Room

The Moldy Whopper

Brand: Burger King · Agency: DAVID Miami / INGO Stockholm / Publicis Bucharest · Year: 2020 · Category: Commercials · Medium: video

A stark, high-contrast time-lapse study capturing a Whopper burger succumbing to blue, green, and white mold over 34 days. Soft, theatrical studio lighting isolates the burger against a moody, dark background, giving the grim process of decay an almost fine-art, sculptural beauty. The colour palette transitions from vibrant, appetizing warm tones of fresh meat and produce to cool, muted, desaturated tones of rot and fungus.

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The Moldy Whopper - DAVID Miami / INGO Stockholm / Publicis Bucharest - 2020 | The Creatives Room