The Creatives Room

Bumpboards

Brand: Citroen · Agency: BETC Paris · Year: 2025 · Category: Case Studies · Medium: video

The visual aesthetic is clean and contemporary, utilizing a balanced color palette that leans towards cool tones, emphasizing the sleek design of the vehicles. Lighting is naturalistic, often captured during daylight, providing a clear and crisp view of the cars and their surroundings. Compositions frequently show wide shots of the car in motion through cityscapes, balanced with tighter interior shots that highlight comfort and technology. The mood is calm and assured, conveying a sense of relaxed sophistication and effortless urban mobility.

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Bumpboards - BETC Paris - 2025 | The Creatives Room