The Creatives Room

Build Your Own Super Bowl Commercial

Brand: Uber Eats · Agency: internal creative team · Year: 2026 · Category: Case Studies · Medium: video

A dark thumbnail with Bradley Cooper at left and Matthew McConaughey at right in profile, facing inward. Centre rounded buttons spell 'Build Your Own [Uber Eats] Super Bowl LX Commercial +'. Smaller portraits of many celebrities and a mascot line the top and bottom, with a phone mockup lower right. High-contrast grade with a green Uber Eats accent, in a collage promo layout.

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Build Your Own Super Bowl Commercial - internal creative team - 2026 | The Creatives Room