The Creatives Room

Buckle up, stay alive

Brand: Quebec Automobile Insurance · Agency: LG2 Canada · Year: 2023 · Category: Print / OOH · Medium: image

The visual character is stark and impactful, utilizing cool, desaturated tones to emphasize the gravity of the message. Lighting is often hard and direct, creating deep shadows that highlight the harsh reality of car accidents. Compositions are tight and focused on the immediate aftermath or consequences, creating a sense of urgency and direct engagement with the viewer. The overall mood is serious and somber, aiming to evoke empathy and a strong sense of personal responsibility regarding road safety.

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Buckle up, stay alive - LG2 Canada - 2023 | The Creatives Room