The Creatives Room

“Broken Souls” The Invisible Wounds of the First World War.

Brand: The Museum of the Great War - Pays de Meaux · Agency: BBDO Paris · Year: 2018 · Category: Print / OOH · Medium: image

A haunting, desaturated visual palette dominated by monochrome, deep charcoal tones, and low-key chiaroscuro lighting. Compositions center on stark, intimate portraits of soldiers, using harsh directional light and deep shadow to emphasize haunting facial expressions and subtle physical metaphor for inner fracture. The emotional register is solemn, deeply respectful, melancholic, and visceral, casting a solemn stillness over the subject matter.

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“Broken Souls” The Invisible Wounds of the First World War. - BBDO Paris - 2018 | The Creatives Room