The Creatives Room

Broke Meals

Brand: VIVA · Agency: VCCP · Year: 2024 · Category: Print / OOH · Medium: image

The visuals feature a cool, desaturated colour palette with stark, almost clinical lighting that emphasizes the simplicity and affordability of the meals. Compositions are tight and minimalist, focusing on the essential ingredients and the prepared dish often with a subtle, almost melancholic mood that speaks to the struggle of student life. The overall aesthetic is clean and unfussy, reflecting a no-nonsense approach to budget cooking.

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Broke Meals - VCCP - 2024 | The Creatives Room