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Breaking Ground: Towards Gender Equality in Construction

Brand: Women in Construction Institute · Agency: Publicis Brazil · Year: 2024 · Category: Commercials · Medium: video

A woman in a yellow hard hat and grey shirt stands at a construction site holding up a yellow diamond road sign reading 'People at Work', a redrawn version of a crossed-out pink 'Men at Work' badge beside her. Yellow headline text reads 'The construction signs that deconstruct gender bias', and a top navigation bar lists sections like The Project, The Institute and The Petition. The frame is laid out as a campaign case-study web page.

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Breaking Ground: Towards Gender Equality in Construction - Publicis Brazil - 2024 | The Creatives Room