The Creatives Room

Break Conventions

Brand: Melbourne Convention and Exhibition Centre (MCEC) · Agency: Ogilvy Melbourne · Year: 2016 · Category: Print / OOH · Medium: image

The visual features a stark, high-contrast image with a cool color palette dominated by blues and greys. Close-up, tightly cropped compositions create a sense of direct engagement, while the use of dramatic shadows and high-key highlights emphasizes key elements. The mood is assertive and thought-provoking, conveying a sense of intellectual challenge and a call to action.

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Break Conventions - Ogilvy Melbourne - 2016 | The Creatives Room