The Creatives Room

Bravia Bouncy Balls

Brand: Sony · Agency: fallon · Year: 2005 · Category: Commercials · Medium: video

A massive quantity of brightly colored rubber balls are released, cascading down the steep, grey streets of San Francisco. The color palette creates a stark contrast between the desaturated, concrete urban environment and the saturated primary colors of the bouncing balls. The spectacle is captured from low angles at street level, using what appears to be natural, overcast daylight.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Bravia Bouncy Balls - fallon - 2005 | The Creatives Room