The Creatives Room

Bounce back

Brand: Kurl-on · Agency: Ogilvy & Mather · Year: 2015 · Category: Print / OOH · Medium: image

This Ogilvy campaign by illustrator Lamanoestudio.Cl uses a graphic, comic-book style to visualize the 'Bounce Back' slogan. Each print ad captures a single, continuous narrative arc of a famous resilient figure, such as Steve Jobs or Malala Yousafzai. The composition follows them suffering a setback, falling onto a Kurl-on mattress, and literally bouncing back up toward a moment of iconic success.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Bounce back - Ogilvy & Mather - 2015 | The Creatives Room