The Creatives Room

Bounce

Brand: Adidas · Year: 2020 · Category: Commercials · Medium: video

A rotated, gravity-defying frame shot from directly below a concrete overpass: two riders and their BMX bikes — one yellow-framed, one dark with red rims — appear stuck to or falling along the underside of the structure against a flat blue sky. Saturated primary colours (red rims, yellow shoes, teal tracksuit) set against raw grey concrete beams. Hard daylight, wide lens, and a deliberately disorienting axis so the viewer cannot resolve which way is down.

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Bounce - 2020 | The Creatives Room