The Creatives Room

Born The Hard Way

Brand: Budweiser · Agency: Anomaly · Year: 2017 · Category: Commercials · Medium: video

A historical drama told with a desaturated, golden-hued colour palette. The lighting is often low-key and naturalistic, creating a gritty, cinematic feel reminiscent of 19th-century America. Compositions alternate between epic wide shots of the protagonist's journey and intimate, emotional close-ups on his determined face. The overall mood is one of struggle and perseverance, building from hardship to an inspiring and heartfelt conclusion.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Born The Hard Way - Anomaly - 2017 | The Creatives Room