The Creatives Room

Body Transformation Programme

Brand: Gold's Gym · Agency: Jotabequ Grey Costa Rica · Year: 2016 · Category: Print / OOH · Medium: image

A surreal fitness ad: a man's overhanging belly, where the belt and buckle morph into a grotesque, scowling face, with a tag reading "It's Time - Body Transformation Program" for Gold's Gym. Grotesque, humorous.

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Body Transformation Programme - Jotabequ Grey Costa Rica - 2016 | The Creatives Room