The Creatives Room

Blown Away

Brand: Maxell · Agency: Scali, McCabe, Sloves · Year: 1980 · Category: Commercials · Medium: video

A man sits in a sleek Le Corbusier LC2 black leather and chrome armchair, positioned directly in front of a massive wood-grained speaker. As he plays a Maxell cassette, the sheer force of the audio creates a physical wind, blowing his hair, tie, collar, and lampshade straight back. The room is decorated in a minimalist, cool-toned retro-modern style, with a low-angle shot emphasizing the dramatic, wind-swept tension. The lighting is moody and focused, highlighting the clean lines of the furniture and the windswept pose of the listener holding onto his glass.

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Blown Away - Scali, McCabe, Sloves - 1980 | The Creatives Room