The Creatives Room

Black Hole

Brand: IKEA · Agency: Saatchi & Saatchi · Year: 2019 · Category: Print / OOH · Medium: image

This topical print ad recreates the 2019 EHT black hole photograph using a single IKEA GRÖNLID table lamp. The lit lamp, shot against a dark background, forms a soft, diffused ring of orange and yellow light. Its dark center mimics the black hole's event horizon in a simple, centered composition.

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Black Hole - Saatchi & Saatchi - 2019 | The Creatives Room