The Creatives Room

Black Friday Escape

Brand: Etihad Airways · Agency: Impact BBDO · Year: 2023 · Category: Commercials · Medium: video

The visual style features a cool, desaturated colour palette with stark lighting, creating a suspenseful and slightly ominous atmosphere. Compositions are a mix of tight close-ups emphasizing anxious expressions and wider shots showcasing chaotic crowds and dramatic pursuit scenes. The mood is one of high tension and mild paranoia, infused with a dark, comedic undertone, highlighting frantic consumers and the protagonist's desperate attempt to escape.

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Black Friday Escape - Impact BBDO - 2023 | The Creatives Room