The Creatives Room

BK Bully Experiment

Brand: Burger King · Agency: DAVID Miami · Year: 2017 · Category: Commercials · Medium: video

Shot with low-profile hidden cameras inside a functional Burger King restaurant, the visuals maintain a raw, unpolished documentary aesthetic. Cool fluorescent overhead lighting and neutral interior tones give the environment an authentic, unvarnished everyday atmosphere. Handheld framing captures candid expressions of discomfort, conflict, and hesitation from unsuspecting patrons in tense medium close-ups.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

BK Bully Experiment - DAVID Miami - 2017 | The Creatives Room