The Creatives Room

Bimbo Donuts // Let them in

Brand: Bimbo · Agency: Fantastica · Year: 2022 · Category: Commercials · Medium: video

Night exterior in a covered car park. A young woman in an oversized bright yellow satin bomber and jeans sits perched on a bicycle or low rail in the centre of frame, mid-bite, one hand to her mouth, eyes cast down. Behind her the deck recedes into rows of parked cars picked out by red tail lights and cool overhead strip lighting, with one long fluorescent tube cutting a hard diagonal across the top of frame. Wet concrete throws back highlights. The palette is a strong two-tone of sodium-warm yellow against blue-green fluorescent, with the jacket as the single saturated pull. Anamorphic-feelin

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