The Creatives Room

Bike AD-The city

Brand: Bike Abu Dhabi · Agency: servicplan middle east · Year: 2022 · Category: Commercials · Medium: video

Filmed in the near-darkness of pre-dawn Abu Dhabi, a lone cyclist is rendered as a moving silhouette. The visuals rely on a strong chiaroscuro effect, using minimal available light to pick out details of modern architecture from deep, enveloping shadows. This creates a quiet, intimate portrait of a city waking up.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Bike AD-The city - servicplan middle east - 2022 | The Creatives Room