The Creatives Room

Bike

Brand: Hyundai · Year: 2020 · Category: Commercials · Medium: video

Close, long-lens profile of a boy of about six or seven in the back seat, chin near the top of the seatback, one hand raised holding a small die-cast bicycle against the window sill so it sits silhouetted against the glass. His eyes are fixed past it, out of frame. The world beyond the window is blown out and softly abstracted into pale greens and whites, holding almost no detail. Desaturated, milky, low-contrast grade with crushed shadows in the dark leather upholstery; an adult's shoulder sits blurred in the foreground top-left, cropped and anonymous. Very shallow focus, natural available li

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Bike - 2020 | The Creatives Room