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Big things happen when you don't have a car

Brand: grin scooters · Agency: Fahrenheit DDB · Year: 2020 · Category: Print / OOH · Medium: image

A series of print ads depicting the legendary origins of 'garage startups' like Apple and Disney as detailed tableaus. Each illustration, from Art Director Joe Almeida, is a wide shot looking into a garage, now occupied by founders and their early creations instead of a car. The campaign's central idea—that a scooter frees up creative space—is communicated by showing these iconic moments of innovation. The style is clean and illustrative, framing each historical scene as a diorama.

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Big things happen when you don't have a car - Fahrenheit DDB - 2020 | The Creatives Room