The Creatives Room

Big Mac SOS

Brand: McDonald's · Year: 2018 · Category: Commercials · Medium: video

Naturalistic restaurant interior with soft daylight. A young man in a grey sweatshirt bites into a burger, eyes closed, shot in tight close-up with shallow focus that blurs the McDonald's menu boards and seated diners behind him. Muted greys and browns are lifted by warm red and yellow accents from the signage. Documentary-style framing, no captions in view.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Big Mac SOS - 2018 | The Creatives Room