The Creatives Room

Big Flex

Brand: Apple · Agency: TBWA\Media Arts Lab · Year: 2025 · Category: Commercials · Medium: video

A centred, chest-up portrait of a teenage boy with long curtain-cut hair falling either side of his face, in a grey marl tank top with a fine silver chain at the neck. He looks just past camera with a set, mock-serious expression. Behind him is a pale blue-grey wall and the carved cream-painted curve of an ornate mirror or bedhead frame. Light is soft, frontal and flat with no strong key, and the grade is cool and desaturated - a deliberately unglamorous bedroom look that sets up the gap between how the character sees himself and how the room actually looks.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Big Flex - TBWA\Media Arts Lab - 2025 | The Creatives Room