The Creatives Room

Beyond the Numbers

Brand: Infiniti · Category: Commercials · Medium: video

Silhouetted athletes run away from camera down a tiled underpass, lit in clashing blue and magenta neon with a bright cool light flaring at the tunnel's mouth. The wet floor reflects the colour; lens flares and haze fill the air. High-contrast, saturated blue-and-pink palette.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Beyond the Numbers | The Creatives Room