The Creatives Room

Beyond Real

Brand: Dubai Department of Economy and Tourism · Agency: VML Dubai · Year: 2023 · Category: Commercials · Medium: video

The visual style is characterized by a vibrant and rich colour palette, showcasing the vivid hues of both natural desert landscapes and futuristic urban architecture. Lighting is often dramatic, utilizing golden hour glow for expansive desert shots and sleek, modern lighting for cityscapes, creating a sense of awe and aspirational luxury. Compositions frequently employ wide, sweeping shots to capture the grandeur of the city and its surroundings, alongside tighter, dynamic views of active experiences. The overall mood is exhilarating, inspiring, and hints at boundless possibility, often featur

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Beyond Real - VML Dubai - 2023 | The Creatives Room