The Creatives Room

Better in Denim

Brand: GAP · Category: Commercials · Medium: video

A lead performer in a white tank top and jeans strikes a dance pose arms outstretched, front and center on a seamless off-white studio floor. Behind her rows of dancers in assorted denim wash tops and jeans mirror the movement. Even high-key lighting flattens shadows so the choreography and denim read cleanly.

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Better in Denim | The Creatives Room