The Creatives Room

BeiRoutes

Brand: Talaya · Agency: TBWA\RAAD · Year: 2024 · Category: Case Studies · Medium: video

The visual style is bright and vibrant, with a warm colour palette that evokes feelings of summer and urban vitality. Natural, often sun-drenched lighting is prominent, capturing the authentic glow of Beirut. Compositions are varied, ranging from candid close-ups that emphasize connection to wider shots that establish the dynamic city environment. The overall mood is one of youthful joy, camaraderie, and an optimistic exploration of everyday city life, featuring diverse casting that reflects the modern youth of Beirut.

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BeiRoutes - TBWA\RAAD - 2024 | The Creatives Room