The Creatives Room

Behind the Mac: International Women's Day

Brand: Apple · Agency: TBWA\Media Arts Lab · Year: 2020 · Category: Commercials · Medium: video

A black-and-white frame of a woman in a patterned knit sweater seated in profile, typing on a MacBook in a softly lit home room with a lamp and furniture behind. The composition is vertical with black pillarbox bars on either side. The monochrome grade is gentle and mid-contrast, holding a calm, everyday domestic moment.

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Behind the Mac: International Women's Day - TBWA\Media Arts Lab - 2020 | The Creatives Room