The Creatives Room

Behind the #BraveFace

Brand: Papyrus · Agency: TBWA\Manchester · Year: 2017 · Category: Print / OOH · Medium: image

The visuals employ a stark, desaturated colour palette with cool undertones, emphasizing the gravity of the subject. Lighting is naturalistic but often soft, casting subtle shadows that hint at deeper emotional states. Compositions are intimate, focusing tightly on the faces and upper torsos of young individuals, drawing the viewer into their concealed struggles. The mood is melancholic and introspective, aiming to evoke empathy and concern for the unseen pain behind a forced smile. The casting features diverse young people, each embodying a believable facade of normalcy.

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Behind the #BraveFace - TBWA\Manchester - 2017 | The Creatives Room