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Become More Christmas

Brand: Tesco · Agency: BBH London · Year: 2023 · Category: Commercials · Medium: video

Rich and cozy palette dominated by crimson reds, emerald greens, and tungsten warmth contrasted with muted British winter grey outdoors. Soft practical lighting from glowing Christmas lights, lamps, and fireplace embers creates an intimate, inviting domestic ambiance. Frames alternate between tight emotional close-ups and playful medium shots that juxtapose mundane suburban settings with absurd visual effects, such as sprouting tinsel hair or gingerbread features. Warm, whimsical, and emotionally grounded with authentic, relatable casting.

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Become More Christmas - BBH London - 2023 | The Creatives Room