The Creatives Room

Because of You

Brand: Hyundai · Category: Commercials · Medium: video

A visibly pregnant woman stands alone in a dim, warmly-lit vintage kitchen at night, one hand resting on her belly, a small towel or cloth in the other, head bowed. Wood-veneer cabinetry, patterned tile, an old toaster and bread bin fill the space, with light spilling in from a frosted window behind her and a side window with metal grille bars. The color palette is dark, muted amber and olive-green with deep shadow — a contemplative, almost cinematic-thriller lighting scheme rather than a bright product-ad look.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Because of You | The Creatives Room