The Creatives Room

Because Eww.

Brand: Purell · Category: Print / OOH · Medium: image

Crisp, bright, macro-focused photography captures cringeworthy daily moments of germ contact with high-definition clarity. The visual treatment uses high-key, clean commercial lighting that establishes a sharp contrast between unappealing everyday surfaces and sterile cleanliness. Compositions feature vibrant brand accents and clean white negative space, ensuring the imagery feels refreshing rather than repulsive. The emotional tone seamlessly balances playful, relatable awkwardness with reassuring purity.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Because Eww. | The Creatives Room