The Creatives Room

Beauty Tips by Reshma: How to get perfect red lips

Brand: make love not scars · Agency: ogilvy & mather · Year: 2016 · Category: Commercials · Medium: video

The visual style is stark and unfiltered, employing a natural, often cool colour palette that underscores the gravity of the subject. Lighting is functional and sometimes harsh, highlighting the facial disfigurement of the survivors without sensationalism, lending an unflinching authenticity. Compositions are often tight on the faces of the women, creating an intimate, confrontational feel that demands direct engagement from the viewer. The mood is one of profound resilience mixed with sorrow, aiming to evoke empathy and a call to action through raw, unvarnished human emotion.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Beauty Tips by Reshma: How to get perfect red lips - ogilvy & mather - 2016 | The Creatives Room