The Creatives Room

Beats By Dre | Unleashed

Brand: Powerbeats Pro · Agency: apple · Year: 2019 · Category: Commercials · Medium: video

A large cast of elite athletes—including Simone Biles, Serena Williams, and LeBron James—are captured training in their respective environments. The cinematography employs high-contrast, directional lighting that emphasizes the athletes' physical forms during moments of intense action. These gritty, powerful sports sequences are intercut with clean, tight product shots of the wireless earphones.

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Beats By Dre | Unleashed - apple - 2019 | The Creatives Room