The Creatives Room

Be The Fastest

Brand: Wilier Triestina · Category: Commercials · Medium: video

A low, near-ground worm's-eye shot of a cyclist attacking the pedals, framed against a storm-dark sky with stacked shipping containers and a tower block behind. Desaturated near-monochrome blue-grey grade, debris and spray flicking through the air. The deep-section Miche wheel and white frame catch the only bright accents.

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Be The Fastest | The Creatives Room