The Creatives Room

Bavaria // Signs (DC)

Brand: Bavaria · Agency: Jotabequ · Year: 2025 · Category: Commercials · Medium: video

A night exterior seen through a large framed sheet of glass - a window or a freestanding pane - that occupies most of the frame. Behind it a man in a rust-brown shirt stands looking off to his left, lit warm and low. The glass carries a heavy reflection of coloured light to the right of frame: a smear of red, green and blue that reads as neon or a lit sign bouncing back off the surface, sitting between the viewer and the subject. Planting and dark foliage frame the left edge. The whole image is built on the layering of what is behind the glass against what is reflected in it, which is the film

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Bavaria // Signs (DC) - Jotabequ - 2025 | The Creatives Room