The Creatives Room

Back to School

Brand: Lysol · Agency: Havas Worldwide · Year: 2013 · Category: Commercials · Medium: video

Warm, natural light fills brightly lit elementary classrooms and welcoming suburban homes, creating a gentle and nurturing visual aesthetic. The color palette leans into soft warm tones with accents of Lysol blue, emphasizing cleanliness, safety, and domestic comfort. Framing blends medium observational shots of active children at play with close-up details of hands, desks, and surface cleaning moments. The emotional register is tender, empathetic, and reassuring, featuring authentic casting of young school kids and caring mothers.

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Back to School - Havas Worldwide - 2013 | The Creatives Room