The Creatives Room

Back to normal is up to you

Brand: Mucinex · Agency: McCann New York · Year: 2020 · Category: Print / OOH · Medium: image

The visual imagery likely employs a cool, desaturated colour palette, perhaps with stark, directional lighting to emphasize the gravity of the health crisis. Compositions might feature individuals in isolated or distanced settings, possibly in their homes, with a focus on intimate, reflective moments. The overall mood would convey a sense of quiet determination and resilience, highlighting the human element's role in overcoming adversity and protecting the community.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Back to normal is up to you - McCann New York - 2020 | The Creatives Room