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Brand: iFood · Agency: DM9 São Paulo · Year: 2023 · Category: Case Studies · Medium: video

This case study video from DM9 São Paulo combines screen recordings of the iFood app with bold, animated typography and infographics. The core visual metaphor involves juxtaposing live-action Women's World Cup footage with food imagery, often in split-screen layouts within the app's UI. This contrast is unified by iFood's corporate palette of red, white, and black, which frames the content and highlights key statistics.

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Audience Delivery - DM9 São Paulo - 2023 | The Creatives Room